The city, with the support of community partners, developed an innovative storm water education campaign to address the deterioration of the water quality in its rivers and lakes. In addition to the standard initiatives of logo development, billboards, brochures, water bill inserts, and participating in public events, the education campaign also includes an active school program. Youth initiatives include an in-class watershed education program for all seventh-grade students, as well as a student ambassador program for middle school students named the Aqua Squad. Members of the Aqua Squad are selected from a large pool of applicants. Each summer, the group receives extensive training and travels to a unique site to learn about water issues in other areas of the country. These youth initiatives have been instrumental in raising awareness and effecting change in the quality of the city’s water bodies as well as fostering a sense of pride for the local environment.